Top sustainable fashion influencers & blogs to inspire your eco-friendly lifestyle

Sustainability wasn’t a top priority when blogging and social media first took off. Instead, excessive fast fashion hauls were the norm.

Luckily, the tide is turning, and more and more sustainable fashion influencers and bloggers are making content that inspires others to lead greener and more ethical lifestyles.

Sustainability is a huge part of our ethos and story here at Billy Tannery.  Our brand was created as a solution for what to do with goat skins wasted by the food industry, and we opt for the far less polluting option of vegetable tanned leather.

Fashion is unsurprisingly also a big passion of ours - not only are our leather products sustainably made and of excellent quality, they are also designed with aesthetics firmly in mind. They’re sharp, timeless and exude effortless style.

We’ve put together this list of our favourite sustainable fashion blogs and influencers, from lifestyle Youtubers to ethical fashion writers. There’s a sustainable fashion blog, vlog or podcast for everyone - each of which inspires us to lead a more eco friendly and ethical lifestyle.

If we all make small changes in our day-to day-lives, we can make a real impact, so let’s get started.

Patrick Grant

You’ve probably seen the very dapper Patrick judging contestants on BBC Two’s Great British Sewing Bee, but you may not know about his ethical fashion ventures.

Patrick is a huge champion of the UK textile industry, and in using ethical methods to garner materials, such as planting flaxseed.

One of his main projects is Community Clothing. The brand describes themselves as a “social enterprise”, and every garment they make is created using “quality sustainable natural materials.” Classic, hard-wearing pieces for men and women are Community Clothing’s bread and butter.

Follow Patrick on Instagram to keep up with his ethical fashion projects, and check out Community Clothing for quality basics that will look great paired with our timeless leather accessories. 

Nayna Florence

The next sustainable fashion blog on the list is Edinburger, Nayna Florence.

Nayna is a student in Edinburgh with a passion for low waste and green living.

Amongst her lifestyle vlogs, Nayna creates YouTube fashion videos featuring ethical brands and thrifted clothes - great for outfit inspiration and finding greener places to shop.

Eco-Stylist 

Eco-Stylist is “Your guide to ethically made, stylish clothing”. Their website features sustainable and ethical brands and absolutely zero fast fashion, and the blog is a hub for easy-to-read and informative content on everything from ethical alternatives to big fashion brands, to eco-friendly gift guides.

Founder, Garik Himebaugh, also has several videos on the Eco-Stylist Instagram with handy styling tips such as how to style sneakers, and in depth conversations on sustainable fashion.

Follow Eco-Stylist for a comprehensive rundown on all things ethical fashion.

Conscious Life and Style

For a library of inspiration, check out Conscious Life and Style, an online destination packed with guides and resources to support sustainable living. Founded by Elizabeth Joy, you'll find everything from expert written articles on fast fashion and ecotourism to top tips for eco-friendly shopping. 

Ms Beltempo

Alyssa is a “slow fashion” advocate and one of our top favourite sustainable fashion influencers.

Her Instagram page is jam packed with fashion content all with a sustainable theme, such as  shopping your closet, how to style your existing pieces in new ways and choosing creativity over consumption.

Good styling is another cornerstone of Alyssa’s content, and her androgynous looks can inspire both men and women’s fashion. 

If you’re ever guilty of feeling like you have nothing to wear despite a bulging wardrobe, be sure to check out Alyssa’s page to learn how to love your clothes more.

Style and Sustain

Amma, founder of Style and Sustain, describes herself as “a writer, podcaster and digital content creator passionate about sustainable and ethical fashion.”

She has created a plethora of relevant content on ethical style, brands and sustainable fashion, including conversations with founders and campaigners. Amma also shares green fashion and styling inspiration on her Instagram feed.

Andrea Cheong

Andrea is a go to girl for fashion inspiration. The London based influencer, illustrator and journalist is prominent on Instagram and TikTok sharing the best in ethical fashion and beauty.

As well as sharing tips for making the most out of what you already have, Andrea highlights how to shop with quality in mind. Her mantra is all about sustainable buys rather than brands so you’re more likely to see recommendations for particular items.

This also makes it easier for those who love fast fashion (or find shopping sustainably overwhelming) to make better choices. Her honest and educational reviews of popular high street pieces show how well they’re made and whether or not they’ll last.

Make sure to follow Andrea Cheong on Instagram to get your inspiration for a better quality wardrobe.

Moral Fibres

Wendy is another sustainable living blogger based in Scotland. She’s a “sustainable expert” and has even written a book on eco-friendly cleaning.

While Moral Fibres covers all aspects of leading a sustainable lifestyle, Wendy also has several articles on the best ethical fashion brands for all budgets.

Brothers We Stand

This UK based ethical menswear brand has a fantastic sustainable fashion and lifestyle blog. It features articles on shopping sustainably, climate change, the fashion industry, materials and much more.

Aja Barber

Writer and fashion consultant, Aja Barber, is last but by no means least on our top 5 sustainable fashion influencers.

Aja’s book, Consumed, examines the fashion industry, consumerism, the problematic history of the textile industry, and much more. Ethical issues within fashion are not only related to the environment and sustainability, but also in inequality, racism and privilege, and Aja’s work draws much-needed attention to this.

Her Instagram page also has plenty of fashion advice and inspiraton that will help you find fresh ways to style your wardrobe.

Aja is an ethical fashion influencer to have on your radar.

Green Fox Blog

Our good friend David Evans over at Grey Fox needs a mention!

David’s blog and Instagram is the place for suave, style conscious 40+ men to get styling inspiration and find British-made ethical menswear. Follow David to join his “search for sustainable style”.

Well Dressed Dad

Nick is based in Norway, and blogs about “ethical, sustainable and fun fashion.”

His Garmology podcast showcases individuals within the sustainable fashion industry, including umbrella makers, fashion professors, weavers, tailors and much more.

Megan Doyle

London based sustainable fashion writer, Megan Doyle, has first hand experience of the fashion industry, having worked for brands such as Matches Fashion and The Business of Fashion.

Her blog covers topics such as greenwashing, fashion media, and ethical fashion brands. Megan also has an informative monthly newsletter, The Titan Thread, which is an easy way to keep up to date with the fashion industry, sustainability and ethics.

Lemonade Amsterdam

Nathalie Klok describes her Instagram as “daily inspiration for slow, sustainable, creative fashion & lifestyle”.

Her vibrant feed includes innovative examples of how to repair and upcycle clothes, features on independent sustainable fashion brands and creators, plus fun challenges such as “6 clothing items for 30 days.”

Sustainable fashion isn’t only about where we buy our clothes, but also how to give them longevity within our wardrobes, and Lemonade Amsterdam is a great place to get ideas.

Want to invest in sustainable fashion?

If you’ve been looking for the best ethical leather accessories to invest in, look no further.

Our stylish and beautifully made range of leather bags, accessories, hats and more are handmade in the UK using our 100% vegetable tanned goat leather, tanned in our Leicestershire microtannery. Billy Tannery quality leather goods make use of goat skins that were previously sent to landfill.

Browse our full range of sustainable leather accessories for men and women.